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Is Leo Finance Ready For Homer Simpson?

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@gualteramarelo
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Why Thinking Like Homer Will Allow LeoFinance To Grow Exponentially

As a finance based social platform, one of our key responsibilities is to represent our fellow investors/users.

Become the user. Feel like them. Think like them.

The Homer Principle

Homer is a decisive, impulsive man. Doesn’t think twice and he won’t stop to ponder decisions before making them.

Not everybody will think and do as he does, of course, but a mass of users will tend to behave as Homer does!

So today I bring you The Homer Principle, with 6 Homer-inspired known-truths about users that will help us create the optimal user experience, and develop that critical mindset we as a community need.

Homer Axiom 1: users don’t know

You might tell Homer the same story over and over, and he won’t be able to remember it. Even if he might have been trained or educated to act on an emergency at his post on the nuclear power station, don’t expect him to be able to act when he’s required to.

Homer Axiom 2: users don’t read

Would you expect Homer to read a manual before using a new device for the first time? He didn’t even follow the instructions to build an “IKEA-style” barbecue…so keep it short and simple! And even then, assume Homer won’t read any text. However big or small, bold or italics.

Homer Axiom 3: users don’t comprehend

Even when user read, they won’t try to comprehend and digest what they just read. Simple as that.

Homer Axiom 4: users are lazy

Imagine asking Homer to create a metamask account or hive account and then find and store a master key to join a new social network. Do you think he’d do it? (I know the Twitter login solves much of this)

Homer Axiom 5: users get easily bored

And distracted: “Look, a blue car!”. Keep them engaged and keep them focused on the task you want them to perform, or else they’ll space out.

If you can’t capture Homer’s attention, he’ll start imagining he’s favorite cymbal-clashing backflipping monkey. Your users are the same.

Homer Axiom 6: users want their donut

(Just in case, I’m not saying we should start giving out actual donuts to our users, but getting some free LEO might be a good incentive to go through the hoops. Also, handing out some free LEO for members who use an affiliate link to on-board might inspire more sharing of LeoFinance.io.

As Nir Eyal says in his book “Hooked”, "you must have some sort of reward your users will receive so they’re willing to invest and put some effort in your product. Define what is it you can offer that they’ll want."

If we can find our “donut” Homer will be willing to do anything for us!

Perspective

I know this article really dumbs down what the average users mind is like, but in many ways I believe we still have room to simplify and create incentives for onboarding new users.

In the short time I have been here I have seen massive improvements and I know there are more on the way.

I know in many ways, I have felt like Homer as I traverse the world of Crypto investing and it will be the platforms that can most easily simplify the purchase and engagement that will have the best chance to Moooon!

Posted Using LeoFinance Beta