Payment Giant Visa Dive Deep Into The Crypto Market Due To The Intense Interest Of Its Clients
Payments giant Visa states that according to its research and surveys, customers' interest in crypto assets continues to increase. Stating that the interest in crypto assets continues to increase, Visa states that they see that this increase will accelerate in the future. They announced that they are launching a crypto consultation service due to the interest in crypto assets.
According to a survey by payment giant Visa, nearly a third of the more than 6,000 respondents are in the crypto market. A third of those surveyed say they use crypto assets as an investment or for an exchange. You can view the results of Visa's survey here.
“Over the past year, we have seen a significant shift in the mindset of our customers, from their desire to explore and experiment with crypto, to creating a strategy and product roadmap,” Carl Rutstein, Global Head of Consulting and Analytics at Visa, said in a statement.
Also, according to research by Visa, approximately 40% of crypto-asset holders in the crypto market globally will be willing to switch from their current bank to a bank that offers crypto-related products within the next year.
In line with these researches and surveys, credit card giant Visa is diving deep into the crypto market to gain new customers and not lose their customers. It will provide crypto consultation services to existing clients and new clients. In addition, Visa said that this crypto consultation service will help with new projects, especially crypto reward programs and wallets integrated with CBDCs.
The interest in crypto assets continues to increase day by day and this seems to gain momentum in the future. In order to gain new customers and not lose their customers, big companies have to dive deep into the crypto market. These researches and surveys show that companies that exist in the crypto market will see a significant increase in their customers in the future. In addition, these and similar projects in the crypto market of giant companies providing financial services such as Visa will accelerate the adoption and participation of crypto assets.
Visa is a company that is closely involved in the crypto market. In August, Visa purchased a CryptoPunks NFT worth approximately $165,000 for 49.5 ETH, and also launched an NFT-focused education initiative in October. Additionally partnered with NFT artist Micah Johnson. In addition, in the first 6 months of 2021, Visa customers around the world spent over $1 billion with their crypto-linked cards. This is expected to be much more in the second half of 2021.
Posted Using LeoFinance Beta
