Hollywood is dead.

This is a thesis I put forth for the last few years. When I first mentioned it, the response was one of ridicule. As always, seeing the potentiality was not strong among the masses.

However, today, it is becoming clearer.

One of the casualties is going to be the acting profession. We are watching the last hurrah of Hollywood celebrities. Their days are quickly becoming numbers. Along with this, we will see a complete shift in influence.

At the core of this is technology. We are in the AI revolution. Here is where Hollywood, and much of what is stands for, is cooked.

Acting Jobs In Commercials Going Away

It was common for actors (and actresses) to gravitate toward commercials, especially between jobs. There were, of course, those who were "spokespeople" for particular products. Wilfred Brimley is one who comes to mind for his years of commercials for Liberty Medical. The same was true for William Shatner and Priceline.

This scales all the way down to the actor or actress who accepts a commercial to make a few bucks.

In the near future, these will be gone.

Here is an AI generated add for Puppramin. It was put together using Google Veo3. The costs: $500.

Give it a look.

Is it perfect? Absolutely not.

What we are looking at is massive progress . Let us compare this to the Coca Cola ad that was AI generated and released for the holidays in late 2024.

The pharma ad mixed in a bit of humor. Would a serious advertisement ever do that? Not likely. This does, however, show the flexibility, in what is being created.

2025 Technology

My main point is we are dealing with 2025 technology. If we see this much progress in 6 months, where will things be in 2 years? How much different will the 2027 technology be?

This is what often get overlooked.

Video generators are improving. Veo 3 took many by surprise. It is now a race to catch (and surpass) the mark set by Google. By the end of the year, we will see others with more expansive capabilities.

How much money does a company spend on the creation of a commercial? Asking this question, I am not referring to the cost of airtime or social media placement. Instead, I am simply focused upon the commercial itself.

What is, instead of hundreds of thousands of dollars, this could be reduced to a few thousand. Let us put a price tag of $5,000 on it (10x what this cost). What does that do for the company paying the freight on the ads?

One way around this is to eliminate actors. Labor costs are always expensive. By generating the "characters", we can see how AI simply is more cost effective. This is ideal, especially for social media advertising.

This is only going to see improvement in terms of both length and quality. As we progress forward, more will come under the umbrella.

Posted Using INLEO