LeoFinance Monthly Active Users: We've Grown 50% Since the Launch of Project Blank Open Alpha

avatar of @leofinance
4 min read

It's official, Project Blank is a soaring success. In early stage Alpha, we've already seen a 50% growth in monthly active users.

In 2022, we were one of the few crypto projects in the entire industry that didn't lose any users. there are likely a lot of reasons for this. One of the #1 reasons I'd like to cite is that we have the most diamond paw community out there. As Leo Lions, we've been through the trenches together.

A little bear market wasn't taking our core userbase away.

Open Alpha - - for Project Blank start exactly 8 days ago on February 14th.

Prior to Open Alpha, we talked about our goals to grow the LeoFinance Monthly Active Userbase to 5,000 MAUs by the end of the year.

A few kew steps to getting us to 5,000 MAUs:

  1. ✅ Launch the Project Blank UI to Open Alpha
  2. ⏱ Collect Massive Feedback and Roll Out Updates to Alpha
  3. ✅ Integrate Hive Lite Account Onboarding to the New UI (Pending for Open Alpha Release Right Now)
  4. ✅ Private Crew3 Test Campaign
  5. ⏱ Official Launch of Project Blank (Replace Production UI on
  6. ⏱ Official Launch of Crew3 Public Campaign With Prize Pools and Marketing Partnerships

Growth So Far

So far, we've onboarded 14 Hive Communities to the Open Alpha. This Open Alpha has already given us so much feedback on what's missing from the user experience, bug fixes and overall improvements.

Open Alpha is a key step in getting us to production. Keep all of the amazing #feedback coming to us. You guys are doing a great job.

Growing within the Hive ecosystem is taking place as we speak. A lot of Hivers have never really used LeoFinance. The reason being the limitation on long-form, crypto/finance-related content.

Now, we've opened up the Everything App. You can post anything you want on LeoThreads. This is one of the amazing aspects of building out our app.

Right now, we've actually been working on scaling the backend architecture of Project Blank. With thousands of Threads being created on a daily basis, the architecture's ceiling is constantly being tested and raised.

Hopefully you've noticed that there's been little-to-no downtime on Project Blank and bugs are few and far between. We've built this thing to be strong like bedrock.

50% Growth in Monthly Active Users (MAUs)

As we said, there's been 50% growth in the MAUs using LeoFinance Alpha vs. our LeoFinance Production user count.

Keep in mind that this is only Threads. This doesn't account for people who are making long-form content. There are still plenty of users who make just long-form content and don't touch Threads.

We think of threads and long-form as a cohesive product. You create long-form and share it on Threads. You use Threads and you come up with ideas for long-form content. You ultimately build your brand by being active on both.

Steady and Consistent Growth

The launch of the new UI lead to some explosive growth i nFebruary. But as you can see from the chart, we've actually been seeing steady growth even prior to that on the Threads testing grounds hidden away on the site.

The original version of Threads on was simply to test the backend and get users involved in creating Threads. We needed a few hundred threads to be created per day to improve the backend and get ready for our new frontend to launch.

Well, after a few months of testing, you can see that the backend received constant improvements. Now that the Frontend is live at, using Threads is intuitive, wickedly fast and super fun.

Daily Threaders

There are now over 250 unique Hive accounts that create at least 1 Thread per day on the new UI. This is pretty amazing! Prior to this, we were hovering around 100-120. So the DAUs count is up 2x in just the past 8 days.

Now that's something you love to see. 100% growth!

Daily Threads

The # of threads created per day has seen the most growth, by far. We've literally 5x'd the number of Threads created per day since January. The growth started consistently at the beginning of the year but then you can see this absolute rocket ship of a spike.

What's that spike? That's the new UI going live!

The more fascinating thing is that the daily thread count has actually been growing since this spike. Typically, there is some reversion to the mean.

Not here. Threads keeps growing and all of you amazing lions out there keep creating more and more content.

I think it's safe to say that Project Blank's Open Alpha release has been a total homerun. We're constantly adding new features - bookmarks were just added today - and we're excited to keep progressing through Open Alpha and then release the full production version in the VeryNear Sooniverse.

The Ad program is about to get released to the Open Alpha UI. This includes a major revamp we did to the way ads are displayed which is to show them natively in-line with content. Shortly after this goes live, we're going to restart our regular (1x per month) posting of Ad Reports and buyback & burns with Ad revenue.

Web3 has never been so good. See you on Threads Frens.

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.

Our mission is to democratize financial knowledge and access with Web3.

Twitter: Discord: Whitepaper:

Our Hive Applications

Join Web3: Microblog on Hive: LeoMobile (IOS): LeoMobile (Android): Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP Hivestats: LeoDex: LeoFi: BSC HBD (bHBD): BSC HIVE (bHIVE): Earn 50%+ APR on HIVE/HBD:

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC): PolyCUB (Polygon): Multi-Token Bridge (Bridge HIVE, HBD, LEO):

Posted Using LeoFinance Alpha